I Just want to share a few exciting things to come from Google in the next few months, (a fresh wrap from yesterday’s Google Masterclass). AdWords changes, if you haven’t already noticed the text ads are changing to be Extended Text Ads (ETAs) so from October onwards if you are setting up new campaigns you […]
Making your Website Content Search Engine Friendly Let’s firstly identify What Are Search Engines? Search engines are programs that search documents by identifying a database that corresponds to specific keywords and returns a list of documents where the keywords were found. A search engine is really a general class of programs. The term is used to describe systems like […]
Let’s clarify the difference between SEM (Search Engine Marketing) and SEO (Search Engine Optimisation). You’ve invested in a well-designed responsive website – now what? I’m hoping every business that invests in a website has thought about the marketing objectives and basic ROI it needs to achieve. For your website to achieve these objectives, you need visitors […]
I have been talking to my clients about the importance of responsive for a while, now Google ensures brands think Mobile First! We are a mobile Nation, Australia ranks #2nd in highest smart phone penetration globally. The latest OzTam survey states that 69% of Australians 16+ have a smart phone, the first and last thing we do […]