Social

With so many social media channels active how do businesses differentiate and prioritize what social channel will give them the most relevant ROI. The two most dominant identifiers are; What is your Social Value? What is your Social Success Metric? Identifying your Social Value and Success Metric are the foundations prior to even considering what […]

I often get asked to evaluate Social Media channels and in particular content. As I do this on a daily basis I appreciate that this can be a daunting task for most, so I wanted to share a few tips to get you on your way before the year ends. Social sharing is an always […]